In the hair and beauty sector, first impressions matter more than anything. But here’s a truth many salon owners overlook: a new colour client’s first real experience with your salon isn’t their colour service—it’s the allergy test.
That moment, though small, speaks volumes. Done well, it says “you’re in safe hands”. Done badly—or skipped altogether—and your credibility can take a hit before the tint brush even leaves the bowl. In an industry where new clients are gold dust, why risk leaving them uncertain about your professionalism and processes?
Over the years, we’ve helped hundreds of salon teams take control of the testing process. It’s not easy to keep things seamless when regulations shift, colour formulas change, or entire product lines suddenly disappear.
When that happens, you’re often back to square one, scrambling to adapt while keeping clients reassured and confident in your service.
But here’s the opportunity: if your salon can turn allergy testing from a compliance chore into a memorable part of the client experience, you’ll strengthen trust, encourage loyalty, and stand out from your competitors.
That’s why we’re doing things differently over the next few weeks. We’ve teamed up with salon consultant Raymond Bottone from MySalonManager and PR strategist Summersby Media to bring you:
Our goal is simple: help you turn allergy testing into a standout part of your client journey.
To get started, we’re giving every salon owner access to our free client feedback guide, created specifically for new colour clients.
Download Your Free Client Feedback Guide
This resource helps you capture valuable first impressions during their first visit—a time when trust, rapport, and brand loyalty can be built or lost. When used well, this guide can:
Yes, email works well at scale. But never forget: a warm phone call to follow up can leave a lasting impact.