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CLIENT EBLAST TEMPLATE #1.

Hello. Here at [ENTER SALON NAME] we make your wellbeing our priority. For that reason, we’re making some changes to the way we skin test for allergy.

We are delighted to share the news that we’re now going to be testing all our colour clients using Colourstart, which is an advanced colour allergy screening system. This will replace the patch testing that we have been using up until now, which means you won’t need to keep returning to the salon for a patch test – you simply buy the initial test, download the Colourstart Passport app that gives you step-by-step guidance on how to apply the test, then each time you book a colour appointment you log on to the app and answer a few questions, then we’re ready to colour.

Why are we doing this?

You know we are passionate about hair colour, and we’re equally as passionate about your experience in the salon. However, we believe that the traditional skin testing method is outdated and inconvenient for clients to visit the salon purely for a skin test.

Why Colourstart?    

Well, Colourstart patch test is the most sophisticated and advanced skin testing method available. It is licensed by the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) as the only clinically proven method of screening for potential allergy to PPD (which is the chemical that causes a reaction).

Colourstart is straightforward to use and cuts out salon visits to have a skin test. It also gives us complete creative freedom on the day of your visit because if you’ve tested and had the ‘ok to colour’ result, then we are 100% sure you will not have an allergy and can use any colour in any way.

What’s next?

When you book your next colour appointment we’ll let you know how to order your test, with all the information you need about the next steps you’ll need to take. Trust us, this is super simple and is going to save you time and hassle in the future. If you have any questions at all, please don’t hesitate to give us a call.