New clients offer a fresh, unfiltered perspective. They’re more likely to notice what regulars overlook and compare your salon to others. Their feedback helps build trust, refine your service, and strengthen loyalty from day one.
Reaching out to clients about 7 days after their colour service fits perfectly with Colourstart’s key principle: hair colour reactions can show up as late as 96 hours afterward. Following up then isn’t just great service – it’s proactive care. By this time, any initial dust has settled, clients have had a chance to get used to their new colour, and maybe even received some compliments. Let’s consider them warmed up!
A quick call is best. It shows genuine care, encourages honest feedback, and opens the door to rebooking. If not possible, a friendly email or text still works – just keep the tone warm and easy to reply to.
📅 Around 7 days after the first visit (especially post-colour)
📞 Ideally, a quick phone call
📩 Text or email if needed (keep it casual and friendly)
When catching up, keep the chat easy and natural. Let the conversation flow depending on what the client shares – don’t feel like you have to ask every question or sound scripted. Even if you don’t catch every word, just showing you care makes a difference.
The goal is to listen and respond genuinely so clients feel heard, not just surveyed.
Always thank them – even if the feedback is tough.
✅ Share wins in team meetings
✅ Spot and address recurring issues
✅ Make improvements based on what clients say
✅ With permission, use positive feedback in marketing
✔️ Follow up 72–96 hours after first visit
✔️ Ask 3–5 open questions
✔️ Thank them for sharing
✔️ Share and act on feedback internally
✔️ Use great comments (with permission) in social proof
New client feedback is your second mirror! Use it to reflect, improve, and grow.