Leading colour educator Rachael Lomax, Copper Queen, says Colourstart has transformed the way she works behind the chair. We caught up with her to talk about the conversations she hears every day from colourists, and how a simple shift in mindset can change everything.
“Sometimes colourists worry about how to introduce Colourstart as an added cost. But for me, it’s all about how you frame it.
The moment you introduce any negative language, you lose the client. Instead, I flip the conversation entirely. I ask: ‘How would you like to sit in my chair and have any colour you want, any time, without ever needing a patch test again?’
Suddenly, it becomes something exciting. You’re offering freedom, flexibility, and confidence. Once a client has Colourstart, I can say ‘absolutely, let’s do it’ – no limitations. It’s about leading with the benefits every single time.”
Key takeaway for colourists:
“It’s not about chasing clients – it’s about creating a journey they want to be part of.
I’ve set up a simple system: an automated email the week before, followed by a message or call to build excitement. I’ll say, ‘It’s question time. Are you ready for your transformation? Don’t forget your Colourstart questions, that’s your passport to your new look’.
That language makes all the difference. It turns a task into something exciting and keeps clients engaged every step of the way.”
What you can borrow from Rachael’s system:
“This is something that comes up a lot, but it’s actually very straightforward. Colourstart has its own insurance in place, so you’re covered. It takes that worry completely off your shoulders.”
Why this matters:
“As colourists, we’re not here to test for every possible allergy. Our role is to test specifically for PPD and related ingredients.
What Colourstart gives you is clarity and reassurance in that area. If a sensitivity is picked up, it will be just that – a sensitivity – and you can move forward with confidence, knowing you’ve done your job thoroughly and professionally.”
Rachael’s perspective in one line:
“Of course, there may be a small number of clients who can’t use Colourstart, and that’s okay. You still have your existing systems to fall back on.
But for the majority of your clients, Colourstart simplifies everything. It reduces pressure, strengthens your professionalism, and shows that you’re working with a certified, regulated system. That’s a huge step forward for both you and your client experience.”
What this means in practice:
You don’t lose anything for clients who can’t use Colourstart – but for most clients, it: