Introducing a new process to clients can feel like a challenge, especially when it involves changing long-established habits. But one salon in West Sussex took a creative approach to increasing Colourstart adoption, and the results speak for themselves.
Sharon Perry from Coco’s Style Salon in Billingshurst shares how the team successfully hosted a Colourstart event that helped clients embrace a safer, simpler approach to colour consultations.
Why Coco’s Style Salon Hosted a Colourstart Event
“Our passion has always been about keeping our clients safe while creating amazing hair. We wanted to introduce Colourstart to those clients who were still using AATs and were a little skeptical about making the change. At the time, around 40% of our clients were using Colourstart, and we wanted to increase that figure, so hosting an event seemed like the perfect solution.”
The team began by talking to clients both at reception and during appointments to gauge interest. Once they saw enthusiasm building, they created an event, produced online tickets through their salon shop, partnered with Colourstart, and began promoting the sessions.
“Our team regulary talks to clients about the importance of colour safety and how much easier Colourstart makes the process. The main challenge was that some clients felt unsure about using an app or didn’t want to deal with the technology. We reassured them that we would guide them through everything on the evening, in a one-to-one setting, and we charged just 50% of our normal price. For most clients, it was a win-win.”
The salon hosted two sessions on the same evening, creating a welcoming and engaging atmosphere.
“The vibe was fantastic. Many of the attendees were loyal, long-standing clients, which made it feel especially worthwhile. The event was a real success, and since then I’ve had clients tell me they wish they had attended. We’ve since helped many of them sign up individually.”
Careful planning and preparation helped ensure the evening ran smoothly and gave clients a positive experience from start to finish.
The team used multiple channels to raise awareness, including:
Clients paid just £5 to attend—less than half the normal cost. The ticket included:
The salon created a short four-slide presentation that explained the benefits of Colourstart and answered common questions.
“Everyone said they found the introduction really helpful. It gave them confidence before getting started.”
Two days later, the team contacted attendees to ensure they had removed their patch, taken the required second photo, and felt confident with the next steps.
The success of the event has inspired Coco’s Style salon to make it the first of many.
“The clients who attended have been so pleased they took part. Some have said they feel liberated by moving to a system they never thought they’d be able to manage – especially some of our more mature clients. A little planning and organisation on our part has created a lifetime of convenience and confidence for our clients.”
Coco’s experience shows that with the right support, communication and a personal touch, salons can help clients embrace Colourstart and enjoy a safer, simpler colour journey.Leading colour educator Rachael Lomax, Copper Queen, says Colourstart has transformed the way she works behind the chair. We caught up with her to talk about the conversations she hears every day from colourists, and how a simple shift in mindset can change everything.