Colourstart Passport 2.2 is live on every salon account.
The theme running through this release is: simpler for clients, smarter for salons. Fewer steps for a client signing up and less admin for the salon onboarding clients. Passport now does much more to help your clients get set up.
Almost every change came from talking to you.
Signing up takes fewer steps. Clients no longer have to go to their inbox and confirm their email address before they can register. We removed that step because the data said we should: 99.6% of clients who have ever signed up entered their email correctly, so the confirmation step existed to catch 0.4% of errors while getting in the way of everyone else. That 0.4% is now handled by automatic typo correction and by telling salons when an address has bounced.
One client now means one account. Salons sending both an email and a text invite to the same person were creating two records for one client. And a client who ordered Colourstart online, then scanned the QR code in the box, used to hit a wall if they’d already been invited from the salon. Both are fixed.
Forgotten passwords no longer stop a sign-up. Clients can request a one-click login link by email instead of resetting anything.
And clients who don’t want to take part can say so. There’s now a clear option to decline, and to tell us why. We’d rather know which clients have opted out than inflate a number.
Passport chases clients so your team doesn’t have to. The emails Passport sends have been redesigned with your salon’s logo, real detail about the appointment the client is coming in for, and a proper explanation of why they’re being asked and what to do next. Two automatic reminders can then follow up with anyone who hasn’t signed up, timed to land before their appointment.
Early testing shows a 19% increase in invitations accepted. Those are initial results and we expect the figure to move as more salons come on board, but the direction is clear: the system asks, so your team doesn’t have to ask twice.
If you use Phorest, your diary now does the work. Passport syncs with Phorest in near real-time rather than every two hours, and it reads your approved services list. Mark which of your services require an allergy test and clients booking automatically enter the screening workflow automatically. No service list to maintain.
And nobody gets stuck checking in. If a client arrives without having completed their re-screening questionnaire and can’t remember their password, there’s now one button in the salon’s Professional Dashboard that texts them a one-tap login link. Straight in, questionnaire done, colour can go ahead.
If you have ideas how we can do more, tell us. We’re listening.